Who we are

Elite Designer Fashions Limited trading as British Bridal Wholesale (The ‘Company’, ‘we’) is a registered company in England and Wales (No. 5027875). British Bridal Wholesale is committed to protect any personal details obtained through the process of inquiries & registration requests via www.britishbridaloutlets.co.uk, or given in person during a visit to our showroom or when filling out forms online at www.britishbridaloutlets.co.uk. As we endeavour to respect individual’s privacy as far as practically possible, we encourage you to check back to this page from time-to-time to review our latest terms of policy.

What personal data we collect and why we collect it

We may collect the following forms of information:

  • Personal details: Name, address, email, and telephone number.
  • Information on your store: location, website, email and telephone number
  • How you find out about British Bridal Wholesale


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

How we use your data

If you contact us via email, telephone, post, or on-line enquiry/registration, we deem this as granting explicit permission for us to contact you, as this contact will be directly associated to using our services.

If you have shown interest in a specific product then ‘we’ will use the information provided to keep you updated on information regarding that product, unless you have told us otherwise.

The data captured also serves the following purpose:

  • To ensure information on our website is presented as clearly and effectively as possible
  • Assess and understand out clients’ feedback
  • Contact you on any products, services, or promotions, including via email, newsletter, or telephone on any products you have shown a preference in.

‘We’ will never share your data with any third-party, without having your explicit permission to do so.

How long we retain your data

‘We’ will keep your data for a reasonable period of time in order to facilitate your enquiry or appointment request. If you become a customer of British Bridal Wholesale then we will hold your data for as long as necessary in order to be able to contact you regarding any orders placed or additional services such as seamstress alterations which may be required some time in the future, after your initial purchase date.

How we protect and store your data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online and in person in our stores.

Changes to this policy

As part of our on-going commitment to Data Privacy and compliance to legislation under the General Data Protection Regulation (GDPR), we will update our policies as and when required. As such, ‘we’ encourage you to check page on our Privacy Page for more information from time-to-time to ensure complete transparency in all our protocols.

Know your rights

Under GDPR you have the right to access and erase personal information held about you. If you would like a copy of the information held on you please write to British Bridal Wholesale, Chapel House, Chapel Street East Ardsley, Wakefield, WF3 2AA. 

Contact us

We want you to remain in control of your own personal data. If, at any time, you want to update or amend your personal data or communication preferences, please contact us on enquiries@britishbridaloutlets.co.uk or call our head office on 01484791375

If you have any questions regarding our Privacy Policy or wish to make a compliant about how your personal data is processed, please email enquiries@britishbridalloutlets.co.uk and we will endeavour to address the issue as promptly as possible. Alternatively, you can send a letter to our head office at Chapel House, Chapel Street East Ardsley, Wakefield, WF3 2AA.